![]() During this period, Snap-On also acquired its system of branches (which had operated previously as independent outlets). Corporate acquisitions of specialized companies brought products that addressed the mechanic ’s need for increasingly complex diagnostic tune-up and maintenance equipment. The Snap-On product line also was expanded. Subsidiaries in Canada and Mexico aided growth in the 1950s. Shortly thereafter, Snap-On made each seller an independent businessperson in an assigned territory. By 1945 all salesmen were carrying stock and making immediate deliveries to their customers. During World War II, when supplying the military ’s needs caused tool shortages in the civilian market, Snap-On began releasing available stock to its sales force, in an attempt to maintain goodwill with the civilian customer base. Under Johnson ’s leadership the sales force continued to grow. When Myers died in 1939, Joe Johnson, the corporation ’s conceptual founder, became the president of both Snap-On and Forged Steel. At that time, Snap-On sought financial help from one of its principal creditors, Forged Steel Products Company, whose owner, William E. Stanton Palmer, a former factory sales representative, served as president of the corporation from 1921 until his death ten years later. ![]() ![]() By 1925, 165 salesmen were demonstrating and distributing Snap-On tools. New tools were added to the line, and a catalog was published in 1923. From the beginning, sales were generated by demonstrating the benefits of the novel tool sets directly to the customers. Professional auto mechanics quickly recognized the efficiency and flexibility that resulted from pairing many sockets with few handles. Prior to Johnson ’s idea for “interchangeable sockets, ” the socket wrenches used by mechanics were onepiece units. Snap-On was founded in 1920 by Joe Johnson and William A. The company considers itself the originator of the mobile van method of marketing hand tools. Snap-On markets its entire range of products through an extensive international network of subsidiaries, dealers, and representatives. The company makes hand tools such as wrenches, sockets, pliers, ratchets, screwdrivers power tools such as pneumatic (air) and corded (electric) drills, sanders, and polishers and a host of other items like wheel balancing and alignment equipment for cars, tool chests and cabinets for industrial, automotive, and aerospace storage applications, and engine and emission analyzing equipment. Snap-On, Incorporated is one of the largest and most successful manufacturers and marketers of hand tools, power tools, shop equipment, diagnostic equipment, collision repair equipment, and emissions/safety equipment in the United States. Public Company Incorporated: 1920 as Snap-On Wrench Company Employees: 11,700 Sales: $1.77 billion (1998) Stock Exchanges: New York Ticker Symbol: SNA SICs: 3423 Hand & Edge Tools, Not Elsewhere Classified 3546 Power-Driven Handtools 3825 Instruments for Electrical Signal Measurement 3559 Special Industry Machinery, Not Elsewhere Classified Snap Ads include Single Image or Video Ads, Story Ads, Collection Ads and others.10801 Corporate Drive Kenosha, Wisconsin 53141-1430 U.S.A. Its advertising products include AR Ads, AR Lenses and Snap Ads. It also offers Snapchat for Web, a browser-based product that brings Snapchats calling and messaging capabilities to the Web. Snapchat+ offers a range of features from allowing Snapchatters to customize the look and feel of their application, to giving special insights into their friendships. Additionally, the Company offers Snapchat+, its subscription product that provides subscribers access to exclusive, experimental, and pre-release features. Snapchatters can interact with all five, or a subset of those five tabs. ![]() Snapchat is its core mobile device application and contains five distinct tabs, complemented by additional tools that function outside of the application. The Company's flagship product, Snapchat, is a visual messaging application that enhances relationships with friends, family, and the world.
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